Creation of customer satisfaction and loyalty, of course, be one of the important asset in running a business. Although this is pretty cliche, but nevertheless the customers is the key factor to gain huge profits each month.
Satisfied consumers whether the product you offer, will certainly provide a certain impact for your business development. When consumers get satisfaction from the products you market, we can be sure if they will make repeat purchases in the days to come. And vice versa, if they are disappointed with the service you provide, then it is possible if they would give up making a purchase at your place and turn to other companies.
Therefore, in order that your customers do not turn to other companies. Here we inform you 5 ways to maintain customer satisfaction and loyalty.
1. Pay attention before and after sales
Most market participants focus only on offer they are going to deliver, regardless of the wishes of consumers. Errors that often make the consumer the rejection directly to the sales, because they assume the sales will only promote offers an item. Thus, to create customer satisfaction, give special attention to consumers both before a purchase transaction and post-purchase. For example, by distributing catalogs attractive to lure consumer interest, as well as a special guarantee on premium products you market.
2. Create a mutually beneficial relationship
In marketing a product, often traders or traders dominate woke communication. They positioned the consumer as a listener, and marketers as the main speaker. Marketing strategy is certainly regarded as old-fashioned, because now consumers have started smart and could determine the top products that can meet their needs. Therefore, make sure that the relationship that is built between the consumer and the market can be balanced and mutually beneficial.
3. Perform post-sales follow-up
To maintain customer loyalty, it helps you keep track of all customers who have bought your product and try to follow up again after the first purchase. While this is easy, but to this day have not all businesses do. Usually they are less concerned with the prospects they have, and are likely to find the target (new customers) rather than having to follow up over consumers who have made a purchase in their company.
4. Offer attractive program to maintain customer loyalty
As with any large malls and shopping centers in major cities usually offer premium programs or membership cards to keep the loyalty of the customers. You could also try the program to build customer loyalty. Begin by offering a special membership or member that will provide many benefits for your loyal customers. For example, offer special discounts to consumers who have a membership card, or offer specific bonuses for members who shop pretty much in your company.
5. Provide benefits for your loyalty
In addition to offering an exciting program to maintain customer loyalty, you can also collaborate with your loyal customers. Offer opportunities for consumers who can provide big profits for them and at the same time can help you to improve product marketing. For example just by opening a reseller program for consumers who are interested in marketing your products. This strategy not only benefit the resellers, but also encourages customers to make repeated purchases.
Hopefully these five marketing tips that we discussed together could provide benefits to the readers and inspire businesses to continue to foster good relations with its customers.