Trying to give satisfaction to its customers to be one of the main tasks for the business community. Success of the business they run even directly determined by the response of the customer. If customers are happy with the services provided businesses, it is not impossible they will be more loyal to the business. And vice versa, if they are not satisfied with the service you provide, then do not be surprised if they would turn provide poor judgment on your business and will not re-use the product or service.
Therefore, knowing customer needs and create customer satisfaction can be fairly essential to maintain the viability of the business opportunities that you run. So, how to create customer satisfaction?
Here we inform our readers about the 8 secrets of success to create customer satisfaction.
1. Products (goods or services)
The first point that customer satisfaction affects the quality of the products you offer. Both products in the form of goods or services, as much as possible to give added value to your product so that it has a strong competitive edge and not less good with other products on the market. This is important because the quality product you offer, the less the odds consumers to turn to other products.
2. Prices of products
It is undeniable again if the price factor always plays an important role to attract the attention of consumers. In addition to product quality is maintained, consumers always consider the price factor before they decide to buy the product or service. For this reason, it is important for you to adjust the prices of products offered to the target market that you specify. If your target market is among the lower middle, the offer price is quite affordable. But if your target is the middle class to the top, give the most quality products in accordance with the high price you have to offer.
3. Business Location
In addition to product quality and price, strategic business location and easy vehicle access to the location of the business, giving satisfaction to the consumer. The more strategic the location you have, the more it will make it easier for customers to visit the business you run. So that it is possible if the customers would often stop by to spend the money to your place of business.
4. Promotion strategy
Promotional activities that you run into one of the attractions for consumers to visit your business as often as possible. Consumers are very pleased with the special offer which gives a great advantage to them, such as event rebate (discount) on days off, or give you special bonuses to customers who make a purchase above a certain nominal.
5. Quality of service provided
Getting excellent service must be the desire of each prospective customer. Like the word “purchaser is king” they want the service that has been optimized over the price they pay. Therefore, meet the needs of your customers and let them start waking loyalty gradually.
6. HR reliable, friendly and courteous
Each customer must want to be served by the employee or the labor absolutely reliable, courteous and friendly to customers. Not uncommon complaints from customers when service provided traders and less labor to satisfy the consumer, therefore cultural habit 3S +1 A (Smiles, Yours, Sapa and enthusiasm) to all customers who you are dealing with.
7. Fast service and the Right
Well, in addition to serviced by qualified human resources. The customers also want a quick and precise service. They do not like to wait too long for a product or service they need. So, as much as possible consider the most appropriate time management, so that no customer who feels neglected because they have to wait for the product or service within a period of time.
8. Build customer confidence with evidence
When you are promoting a product or service to potential new customers, we can be sure they will not immediately believe before seen or felt themselves proof of your talk. Therefore, give evidence to consumers before they finally give in return for the company. If your product or service successfully satisfy consumers, it will konsumenpun loyal and did not hesitate to promote it to other customers.
Hopefully this week’s marketing strategy to be useful to readers, meet the needs of your customers and earn big profits from the loyalty that they provide to your business. Salam success.